This week, I was presented with a variety of marketing requests from staff, volunteers, sponsors, partners and of course my CEO. As usual, these requests pile up in my in-tray and the feeling of pressure sets in.
Bring back the hols!
There was a great cartoon that I admired when my kids were little called Lazy Lucy. She was a vibrant character with whom I resonated. Not because she was lazy. No. In fact, she wasn’t lazy. She was smart! She used her brain to make long tasks shorter and often resulting in better outcomes. Thinking of those episodes (and fun days with my kids as toddlers) I gazed at my workload and wondered….what would Lazy Lucy do?
I recently learnt a new method of problem solving called Systems Thinking. It’s not a new concept but one that refers to a dynamic order of thinking - almost the opposite of process driven thinking. It’s in line with Lazy Lucy.
NSW State Rail used Systems Thinking back in the early 2000s when they were posed with the problem of heightened consumer complaints about trains running late. Note, the problem posed was not “trains running late” but that “heightened complaints” existed. What would Lazy Lucy do? To solve this epidemic, State Rail installed large plasma screens at every platform at every major platform. And guess what? Complaints decreased. They didn’t disappear, nor did the late trains start being on time, but that’s life.
Back to my overflowing in-box. What to do….
So, I started to connect the dots.
If you never ever use Twitter, like I mean never, then I cannot stress how important the trending feed is for your overall worldly awareness. Use it for Trending and watch your inner Lazy Lucy unlock. Today happened to be Global Ethics Day. Hash tags and trending and all! Wow. Yeah I could use that!
Here were my tasks:
Draft partnership announcement with Sustainability School
Seek more volunteers for our ethics committee
Promote our sponsor’s breakfast on Ethical Trade
Seek more respondents for our annual survey, which has a sustainability component
Hmmmm see the link? Hence I got to work with a renewed vigour. No time to lose.
All tasks completed and created into assets across social media, web, email and to media with minimal fuss. Approvals were easy, internal and external: hurry, it’s Global Ethics Day for 24 hours!
Systems Thinking? Not sure. Lazy Lucy? For sure!
If you need to channel Lazy Lucy to clear your next overflowing inbox, you can get her on You Tube or just get in touch with Me for some Systems Thinking. Let’s talk.