2019

A winning niche

This month, the podcast channel I host, ASCI Lounge, was nominated for an award under the Industry and Careers category for the Australian Podcast Awards. Until the 14 February, the Australian public has the opportunity to vote. Whilst this is not as exciting as voting for the triple j Hottest 100, it is a worthwhile exercise if you are new to the enriching world of podcasts. Go on, support Aussie podcasts! 

Click here to view award nominees.

When you scroll through the nominees and the categories for which they’ve been nominated, you’ll be struck by the niche themes and topics on offer. For example, my channel, ASCI Lounge, is specific to experts wanting to build a career in supply chain management. Now that’s niche! However, with almost 4,000 downloads and over 50 podcasts, you quickly realise that it’s a “thing.” Here’s my channel on Apple Podcasts and on Google Podcasts.

What will also become apparent when scrolling through nominees is the soft news nature of these channels. Not many are news, but rather, informed views and fiction, based on compelling topics.

These “winning niche” characteristics are what makes podcasts so engaging, popular, and powerful. Podcast channels can even be the driving force behind creating a community, with some podcasters referring to their listeners as their “tribes.”

If you get one take away from this blog - it’s visiting the award website and selecting some podcasts for your own interest! I am honoured to be amongst these podcasters who have paved the way for the Australian podcast industry and I look forward to attending the awards celebration in May.

As a host of a podcast channel, there’s so much to learn from the community about the craft of podcasting. I think Australians are really drawn to its authentic format. I’m passionate about sharing my knowledge with my own clients wanting to podcast or build content for a podcast channel through my services at MONIQUEPR.

It’s an easy format to deliver too, making it a cost effective and time efficient production. Just check out my new price list and special introductory offer when you sign up to my mailing list. Could this be the marketing investment in 2019 that differentiates you from the rest? Let’s talk.